The Standards of Leadership model launched in November 1996, was developed internally by a group of senior leaders who were members of a task force on People Development. Our Credo stands at the core of this model and the same standards outlined on this site apply to all J&J companies and managers. Your future business and career success at Johnson & Johnson will depend largely on adoption of the Standards.

The goals of the Standards of Leadership Model are:

• Build on Johnson & Johnson core strengths
• Globally applicable
• Situationally adaptable
• Simple but not simplistic
• Positively change behavior of current and future leaders
• Central to Johnson & Johnson leadership development process

CREDO VALUES / BUSINESS RESULTS

Credo Values

• Behaves with honesty and integrity
• Treats others with dignity and respect
• Applies Credo values
• Uses Credo Survey results to improve the business
• Balances the interests of all constituents
• Manages for the long-term

Business Results

• Cash flow
• Cost effectiveness
• Customer satisfaction
• Environmental/safety responsibility
• Income growth
• Market share
• New product flow
• People development
• Product quality
• Productivity
• Regulatory compliance
• Volume Growth

CUSTOMER/MARKETPLACE FOCUS

Creates Value for Customers

• Project a sense of passion about customers
• Recognizes the range of customers and their needs
• Serves as the voice of the customer
• Uses customer-perceived value as the key criterion for the design of current and future products and services

Focuses Externally

• Analyzes market forces and positions Johnson & Johns on to capitalize on opportunitues
• Seizes the advantage of being first
• Benchmarks competitive practices and performance

INNOVATION

Forges a Vision for the Future

• Visualizes and communicates the future
• Develops strategies for growth
• Inspires others to commit to the vision
• Executes vision and strategy

Fuels Business Growth

• Acts and encourages others to be entrepreneurial
• Finds and exploits new opportunities
• Takes risks and manages them intelligently
• Demands the pursuit of stretch goals for self and others

Promotes Innovation and Continuous Learning

• Generates and encourages creative ideas
• Finds new ways to do things better and faster
• Challenges and encourages others to challenge the status quo
• Transfers idea and success across boundaries
• Promotes quality improvement as a value in a process
• Finds new ways to used technology more effectively
• Learns from personal and organizational experiences

INTERDEPENDENT PARTNERING

Builds Interdependent Partnerships

• Cooperates across functions, business units and geographical boundaries
• Leverages technology, products and services across boundaries
• Establishes mutually beneficial objectives; clarifies roles and accountabilities with partners
• Fosters open communication with partners
• Communicates commitment to the success of the partnership in both words and actions

MASTERS COMPLEXITY

Manages Complexity

• Thinks analytically and acts decisively
• Thrives in uncertain circumstances
• Knows when to act and when to wait
• Makes the complex clear and compelling
• Builds consensus and impacts outcomes with limited authority

Implements Positive Change

• Recognizes and communicates the need for change
• Embraces non-traditional ideas and practices
• Engages in constructive conflict
• Drives the change process
• Teaches and encourages others to deal with change

ORGANIZATIONAL AND PEOPLE DEVELOPMENT

Creates an Achievement Environment

• Challenges and motivates people to reach their highest potential
• Creates an environment that encourages risk taking
• Promotes the business value of diverse perspectives, ideas, backgrounds, styles and cultures
• Fosters the organizational flexibility
• Sets clear performance standards and holds people accountable for results
• Values, recognizes and rewards the achievement of others
• Promotes teamwork

Develops People for Optimal Performance